SCHOOL PROJECT 📚
OUAI
SPRING LIMITED EDITION.
Role: Package & Branding Design
Year: 2023
“
My concept for this gif is an interactive book design that engages multiple senses to create a memorable user experience. The idea is that when the audience opens the book, they can pull a string connected to the page. As they do, an illustration of the product's ingredients moves across the page, bringing the design to life. Simultaneously, as the string is pulled, a subtle fragrance related to the product is released, allowing the reader to see the ingredients and smell them. This multisensory interaction deepens the connection to the product, making it more immersive and engaging. By combining visual movement and scent, the design creates a unique, tactile experience that surprises and delights the audience, making the product's essence truly come alive.
”
Poster Design *
Banner Design *
Banner Design *
I chose an elegant font paired with soft pink tones to evoke the freshness and warmth of spring in the banner design. The delicate typography complements the gentle, inviting nature of the color palette, creating a sense of renewal and sophistication. The pink hue enhances the seasonal theme and brings a sense of softness and approachability, making the banner feel light and uplifting. Together, these design elements work harmoniously to capture the essence of spring while maintaining a refined and polished aesthetic.